mooves

Advertising. If a house is correctly priced and/or is in a nice condition then it will sell. Past experience shows that under these factors very little advertising or marketing spend is required. In fact a fair proportion of properties are sold to individuals who are already registered as buyers with the agent. The only marketing required is a phone call and a posted circular of the property details to the potentially interested buyers.

The local press and advertising. This is a costly exercise. Some individuals like to get a kick out of seeing their properties in these supplements. That's fine, but your paying for this service in the standard fee or even in some cases as an extra! Ask how many weeks your property will be advertised?

Additionally, how many people ask the agent. From what source did you the prospective buyers come from? The percentage from local press will be small. It's all about marketing the agency not selling your property i.e. increase your profile generate more business. Simple! The majority of business comes from initial searches on websites. This trend will continue.

The majority of sales come from adverts and people walking into the agency. See the previous point. The reality is that the vast majority of initial contact takes place over the telephone regardless of whether you are buying or selling!

The future is always uncertain.We just need to take a look at what has happened to

a) call centres in 2003. Many insurance and banks have shipped in excess of 50,000 jobs from the UK to the Indian sub-continent.

b) post office closure of sub-offices and the second post etc.

A business regardless of how small or large should not assume that anything is certain. Technological innovation increases at an ever faster pace, as does the life for the ordinary person. It is 2up 2down's prediction that in 15 years that there will be sea-change in how property transactions and estate agency is conducted.

Why is the process stressful? Statistically, 1 in 3 prospective deals collapse between acceptance of an offer and exchange of contracts. So be ready! Why? There are numerous reasons:

Also arrange viewings at a time that is both convenient and you feel safe with. Do not accept unsolicited visitations. State that you will only allow the viewing at the appointed time. The Survey The purchaser uses it correctly or incorrectly to

Agents do not ensure that buyer's are in a position to proceed before offers. Admittedly this is not a black and white issue. But it is one of the causes problems when

The agent does not re-iterate its part in the process i.e. it is acting on behalf of the vendor

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